Americanas Projects

Branding, digital experiences and scalable creative operations for one of Brazil’s largest retail ecosystems.

Marketplace branding development, positioning, visual systems and communication guidelines.

Development of scalable brand systems, training materials and operational guidelines to improve communication and execution efficiency across teams.

Support for product and digital experience teams through interface design, communication flows and user-centered visual systems.

Creation of strategic campaigns, communication rollouts and large-scale launch initiatives across a variety of channels.

Creation of communication flows and relationship journeys focused on engagement, retention and platform experience.

Strategic and creative development for retail and e-commerce events, including communication, art direction and experiential branding.

Contributing to the success of major brands.